Hanger Blue
Posted on Friday, August 3rd, 2007 at 1:15 am
Preparing Your Design: The Key Element To Beneficial Postcard Printing For Your Company
When conceptualizing a postcard printing project, it is helpful to consider the intended purpose for the item. Moreover, regardless of whether the planned use is for marketing, political advertising, or to invite people to an event, the end goal is to communicate effectively. Indeed, popular since its invention in the nineteenth-century, a well-printed postcard is a versatile tool.
A well done layout is key. Thinking through the design will allow the printer to return a product that matches expectations. If the customer is providing the copy, get the design guidelines from the company so that the copy will be in the proper proportions. Avoid common mistakes. For example, the final trim is likely to cut off text and graphics that extend too close to the margin. Most printers will provide guidance for layout, sometimes for a fee. Online services often have templates to help with submitting a design.
Planning should include evaluating if the piece fits postal specification. In the United States, for example, a card larger than 6 x 4 inches will cost more to print and mail. A smaller card is eligible for a lower rate. Of course, the larger card offers more aesthetically and it some cases are preferred for this reason.
Aesthetics are also a consideration when choosing colors, the font, and any pictures to spice up the design. An image that looks fine on the web is likely to have too low a resolution to translate well into print. A light color font may appear clear on a white background on the computer and totally wash out when printed. Also look for a readable font.
Staying away from digital colors is as important as using good images for your presentation folder printing. Printers generally use CMYK (cyan, magenta, yellow, black) programs. RGB (red, green, blue), while fine on the computer, does not print as accurately. There are exceptions, so it is good to ask about color specifications during the consultation. Realizing that the coloration does not even remotely match what is desired is a disappointment that is avoidable.
Although the capabilities of digital printing processes have increased, some still prefer the quality of offset work. Weighing the options includes the type of stock preferred for the cards, whether a quick turnaround is required, print run size, and the end use of the card. A high quality image is nice for artwork. If one is printing informational text, the difference between the two is less noticeable.
Don’t just ask black and white or color, also think about whether one side is enough or if the value of the print job is increased with a two-sided approach. Working back to back adds long term flexibility. An invitation for an art exhibition, for example, can include the dates and the map on one side, with an image from the show on the other. With a larger print run, leaving the show specific details off some of the cards gives them a life after the show is over.
Some jobs work better on a matte surface, other are enhanced with glossy stock. The weight of the stock is also a consideration. When firming up the details consider how many are needed and what it would cost to have to do the job over (as compared to ordering more than needed). If the work is needed quickly, will a less expensive option still cover all the bases? Shopping around for prices is also a good idea, since there are many types of services. A colleague who works regularly with a particular company, or several, can also provide leads.
Despite the popularity of email and other forms of communication, postcard printing remains the option of choice for many. The exciting designs and endless possibilities these small card offers have kept them in style. A well conceived project is a good first step.
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