Evo Rock
Posted on Saturday, May 24th, 2008 at 7:56 am
How Gaming Helped Subaru Make A Name For Itself
Fifteen years ago, chances are that no one in the UK would have heard of the Japanese car manufacturer, Subaru. Those that knew of of these far-eastern autos viewed them primarily as farming vehicles that farmering communities would use to ferry their crops and sheep dogs from A to B when the trusty Range Rover was to wide for the twisty country lanes, they were a less attractive option than van contract hire. Of course now the Subaru name is well know in Britain, and has even earned the affection moniker, ‘Scooby’, mainly for its iconic now Impreza model, a popular choice for customers looking into car leasing. What is intriguing is the way that Subaru gained popularity through a successful period in top level motorsport, and curiously, a computer game.
The young Scottish really driver Colin McRae won his first world championship in a Subaru in 1995, the plucky young scot was a man of little words that let his driving style do the talking, and what style he had! The legendary McRae’s driving style could only be defined as mad, he danced his car over mud, sand, tarmac and snow with bravado and vigour, always rapid, sometimes to the point of endangering his life, only to continue as if nothing had happened.
As McRae became a minor celebrity, towing the success of the World Rally Championship behind him, the computer games developer Codemasters enlisted his help for a new Playstation rally game in which McRae and his trusty Impreza were the stars. The game was praised in games journalism for its ultra-realistic physics and gorgeous visuals and sold in it’s hundreds of thousands. In a direct correlation with the success of the game, Subaru saw interest in the Impreza build and build with sales of the blistering quick WRX version particularly impressive.
Throughout the noughties the Subaru Impreza in its various iterations became the boy racers dream. The 4WD beast became available to buy in metallic blue with gold rims, echoing the colour scheme of the famous rally car. Today Subaru faces tough rivalry from the Mitsubishi Evo 10 which is widely thought of as the better model and sells well through contract hire firms. But through the WRC, Colin McRae and that massively popular game, Subaru has been able to cement a place in the UK car market with a wide range of models from super-minis to 4x4s. Subaru is living proof that a strong motorsport heritage can translate into healthy sales figures!
Project-JK Highlights – EVO Flex on Niagara Rim Rock Pile
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